Natalie Shehata is an eco-fashion stylist based in Sydney, Australia with a styling career spanning 10 years. She is also the founder and editor of tommie magazine, ‘the destination for creative women with a conscience’ - a new online platform that offers a multi-disciplinary approach to thoughtful and intentional style, conversations & story-telling, slow and mindful living and ethical and sustainable fashion. Over at tommie we share the stories and conversations of women who ‘want to do better, by being better’.
Through her work, Natalie focuses on the environmental effects of fashion and clothing, with a specific lens on how to embrace second hand style, by minimising waste. She is a strong advocate for preloved clothing, thrift shopping and the history, stories and style behind vintage garments. As well as addressing and creating awareness behind the environmental impacts of our clothes, Natalie is also investigating and dissecting the social, cultural and political side of fashion - with a particular interest on diversity within the fashion industry.
Fashion has the power to be a force for good, an agent for change, so when we look at the future of fashion we need to start thinking about how we can use it as a tool to communicate positive messages like inclusion, accessibility, representation and diversity. To see diversity on our runways, in our editorials, in campaigns – we need to reassess the foundations on which fashion is built and look to redeveloping internal fashion business systems and models. A diverse range of voices within fashion business is how we will see diversity externally. We can no longer have groups of people completely segregated from decision making, if we are to see more inclusion around race, ethnicity, multi-culturalism, gender, age, sexuality, ableism and body diversity.
We need to fight for what should already be normalised, not what is being tokenised, and this is why we need more diverse voices, talent and creatives across the supply change like, editors, models, stylists, casting agents, designers, make-up artists, photographers, hairs stylists to shake up the current fashion system and show us what our diverse world is made up of.